Popular actor and founder of the Ghana Movie Awards, Fred Nuamah says he has sold the Award Scheme to Zylofon Media for a huge sum of money.
Despite his inability to disclose how much was involved in the deal, the GP Productions C.E.O in an interview with Graphic showbiz on Friday said he didn’t sell the award scheme cheaply.
“I have sold Ghana Movie Awards to Zylofon Media and I made very good money”, he said.
Zylofon Media announced last year that it had taken over the organisation of the Ghana Movie Awards and reports indicate that for the next 10 years, they would be handling everything to do with the event.
The media group was a partner for the 2016 edition of the awards held at the Kempinski Hotel and according to Fred Nuamah, it was no difficulty selling to them the franchise.
“You can say this is a perfect arrangement. Zylofon Media came in at a time when no one was helping the Ghana Movie Awards brand.
”They announced their presence onto the media landscape in a big way and showed a lot of potential so I thought it was better to have a ‘marriage’ with them. You could say we approached each other and the terms were mutually satisfactory.”
“Zylofon Media is doing very well for themselves in the media space; apart from its management of artists, it also has TV and radio stations and can push the franchise far, so they are a great fit for it,” he said.
Although some reports indicate GP Productions, headed by Mr Nuamah would have nothing to do with the awards, he told Showbiz he still has a say in how the organisation of the event would go.
Last year was the first time the Ghana Movie Awards could not come off since its inception in 2010. He explained that their inability to get a venue for last year was a major factor.
“This year it would come off in March for the calendar year of 2017. Zylofon is putting up a big auditorium and would want to launch it with the Ghana Movie Awards,” Fred Nuamah said.
The Ghana Movie Awards has over the years sought to honor Movie Industry players who have excelled in the year under review. The Award Scheme has received a lot of criticism from the general public on its lack of transparency however, it has managed to draw the attention of some big names in the Ghanaian and Nigerian Film Industry.
The award scheme seeks to honour players in the industry who have excelled in the year under review. Although it has received a lot of backlash for what critics say is a lack of transparency, it has managed to draw some of the biggest names in the film industry in Ghana and Nigeria.
By: Gabla Godwin/ Showbiz Network Ghana
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